How brilliant it is to turn your passion into a career. We all dream about having a job doing what we love but most of the time it is not the case. As a music lover I’d always hoped to be in a band though I don’t play any instruments and, to be honest, I really am a horrible singer.
Though I can never become a musician, I tend to meet artistic people who have a great passion in music. Just recently I got to know someone who owns a recording business in downtown Manhattan. I am curious about what kind of magic can be triggered when artist meets entrepreneur so I went ahead to interview him in his recording studio on West 29th street.
Redford Reid Studios is located on the 11th floor in one of those sky-high buildings in Manhattan. There is no sign, no poster, nothing that tells you inside this normal or even ugly looking building there is an awesome-looking recording studio.
“When people enter this door, I want them to feel like they are in a different world,“ says Adam Redford Parker, the founder of Redford Reid Studios (RRS), while closing the door behind him.
Originally from St. Louis, Missouri, Redford moved to New York in 2002 to pursue his passion in music. Redford started playing guitar when he was 13 or 14. “Music reminds me I have a soul, it has healing powers,” Redford said. Redford has been in many different bands ever since 2001 and a server car accident happened last year put him in hospitalization, which made him have to quit from the band. However, Redford’s love for music didn’t stop there. The car accident was actually a catalyst that made Redford muscled his way into recording business.
Back in 2007 Redford started his first rehearsing business for New York City bands. Starting in 2011 Redford branched his business into preproduction field, in which he and his team members help write and record songs. When talking about his studio Redford is very proud of this piece of arts. “It’s the vibe of this place that attracts people to come here. It’s professional, youthful, relaxed, and humble,” Redford said, “the vibe and the people here is what makes us different from other recording studios.”
Redford is dedicated to helping serious and professional artists who want to maintain their own artistic integrity and make a name for themselves. “We want ambitious people who want to push the boundaries of music,“ Redford said.
The marketing strategy for RRS can be concluded in just three words: word of mouth. Although RRS throws studio parties to get people come to network it is the passing words that help Redford Reid Studios earn a good reputation and bring in the business. “Keep it simple is very important,“ Redford said.
Redford told me that he would love to have the studio as long as possible and in five or ten years “I will be in outer space recording music if sounds travels in space with the advancement of technology,” Redford said. He looks forwards to the reincarnation of his studio in five to ten years but still it will have the same business model. “Audiences may or may not change but we will still be doing the same business with same passion,“ Redford said.
Some advice Redford gave to people in their 20s and who want to become entrepreneurs is to think about what you spend most of your free time doing, ask yourself what you really like, and be passionate about the business you are involved with.
“Remember, at the end of each mountain you climb there is always a bigger mountain. The questions won’t get smaller or easier, however, the climbing will get more and more rewarding.“ Redford said.